Columbia College Chicago: Reckless Records Rebrand + Website

This was a semester long project where I was to rebrand a business, fictional or real. I chose Chicago local business Reckless Records. Solely because they have no branding whatsoever. I wanted it to portray how the physical stores feel. There’s this grunge-like aesthetic. I want it to be contemporary and kinda vintage. I feel you can see that in the designs I made. We also had to do designs for an event. I did record store day as it is a fitting event for the business.

So, I was simultaneously in a web deisgn course that also had a rebrand project. I put the two together to make this one big project. I actually created a functioning site. I wanted to really polish it and do a lot but my professor said I was doing too much and to move on. In a universe where I have all the time in the world, I will finish it for fun :)

Until then here are some screenshots of the site.