Columbia College Chicago: Wine Bottle Branding + Packaging

The goal of the project was to make three different wine labels for three different audiences. A cheap, average, and very expensive kind of wine. I created three brands. Atlas; the high end expensive one. Lakehouse; the mid-level 'casual' wine. SNFLWR; a cheap fun wine, targeted toward younger audiences.

I had to do some 'research' by going to a local store and picking wine labels I found attractive and that could lead me in the right direction for this project.

Then I needed to start drafting ideas:

For Atlas, I took the type 'Italian' and altered it to my liking, I lenghtened the serifs and tweaked some other things like the bar in the letter A. For SNFLWR I used 'Acumin Variable Concept' as is. Lakehouse is handwritten, along with most of the other type on the final label.